The question everyone asks is: what do I need to do to get my website indexed by the search engines?
The short answer is everything! I’m going to show you everything you need to do to get your site indexed and more visitors. Bay Area SEO company, JST Digital will explain more in this post.
Getting indexed is a great start. But don’t worry, you can do lots more after you get indexed.
Visitors come to your site because they see the information that is relevant to their interests. In other words, they hit the enter button. So being index by the search engines starts with making sure that your site is designed for the visitor who is doing the search.
That’s called SEO design. You have to be laser-focused on SEO design.
Let’s start with the basics. The first step is to do your keyword research. This is amazingly related to the keyword research you do for your main product.
The best free tool to use in your keyword research is the Google keyword tool. It gives you volumes and volumes of data. It’s free. It’s awesome.
Now you don’t have to be a rocket scientist to understand what I’m talking about.
In general, you want to find keywords and phrases that people would type into the search engines to find your product.
Each page on your site should target one keyword or keyword phrase. You can target different pages for different keywords.
Now if you do your keyword research and match your main products to your keywords, you should start seeing results very quickly.
The first place to start is to make sure that your ‘header 1’ tag (header on the top of the page) reflects the main theme of your site and that your ‘header 2’ tag reflects the same theme.
Use HTML comment tags to create your header tags. I’ll explain how to do that in future articles.
Now let’s make sure that your ‘body’ reflects the theme of your site. This means that you should use your keywords in your copy in various tags from your, and tags. The best place to do this is the top of your page and in the first paragraph. In the copy, try to use the keywords or synonyms of your keywords.
Now start getting backlinks! Backlinks are links on other sites that link to your site. A site with a high number of backlinks tells the search engines that it is trusted and should be ranked highly in the search results for certain keywords.
EDIT: This was all based on the assumption that you have already done your keyword research. Sorry if that was not stated clearly, I meant to clarify that it is not always the case.
If you have not done your keyword research and are using the free Keyword Tool from Google, you could be missing out on some great keywords and phrases. If you’re not familiar with Google Keyword Tool, please click on the link in the resource box below and learn about the tool.
Go to the free Keyword Tool.
Enter your ‘keyword’ in the ‘search for a keyword or keyword phrase’ section.
You’ll see a table of contents of websites that contain your keyword. To see how many pages are indexed for that phrase, click on the ‘HTML allintitle’ column.
That is the number of pages indexed ( unprecedented!)
To download the keyword tool as a CSV sheet, please click on the following link.
It will explain how to use the tool and there are some important parameters you need to check on. Make sure you get all ‘audience’ types covered.
Click on the ‘Get keyword ideas’ button.
You’ll get a screenful of keyword ideas. You can download these as .csv files here:
Here is a list of some of the other keyword tools that aren't free but are worth considering.
- Google Trends: gives you keyword ideas and monthly search volumes.
- Word Tracker: gives you keyword ideas and monthly search volumes as well as related keyword phrases.
- SEO Book tools: gives you keyword ideas and monthly search volumes as well as related keyword phrases.
OK now that you have gotten the fundamentals down let’s cut to the chase.
An imperative part of any search engine optimization campaign is choosing the correct keywords. Choose the wrong ones and your online marketing will stagnate and become a waste of time and money, choose the right ones and you will see a nice increase in traffic to your website to boot!